February 12, 2024

Episode 57: Unleash Your Authentic Author Identity:

Embrace Your Archetype, Embody Your Voice

What are author personality types and how can you use them to be more successful?

Episode 57: Unleash Your Authentic Author Identity: Embrace Your Archetype, Embody Your Voice

by Carma Spence | The Author Switch Podcast

Notes

Understanding your archetype can transform your writing, enhance your authenticity, and elevate your personal brand. In this episode of The Author Switch Podcast, I will explore the concept of Author Archetypes and how knowing your archetype or personality type can help you express your author’s voice.

Recap & Takeaways

  • 01:19 Introduction to Author Archetypes
  • 02:57 Authenticity in Writing
  • 04:00 Identifying Your Archetype
  • 06:17 Actionable Steps to Embody Your Author’s Voice
  • 10:24 Integrate Your Author Archetype into Your Writing
Discover Your Entrepreneur Author Personality
Discover Your Authority Building Style<br />
Personal & Business Core Values Exercise<br />

Episode 57: Unleash Your Authentic Author Identity: Embrace Your Archetype, Embody Your Voice

Have you ever wondered why your writing isn’t feeling right? Have you struggled to find your voice? It could be because you haven’t identified your archetype yet, and in this episode, I’m going to be sharing some ways that you can identify your author archetype and integrate it into your writing so that you can be more you, more authentic.  

 

Hi, my name is Carma Spence, host of The Author Switch Podcast, and I help entrepreneurs write a lead attracting book in 90 days or less. Thanks for listening. In this episode, we’re going to talk about author archetypes, what it is, how to find yours, and how to integrate it into your writing. So let’s get going!

 

First, what is an author archetype? Now, there are lots of different archetypes. archetype frameworks. In fact, one of the first ones I was exposed to was a book that was written like in the 1980s called Goddesses in Every Woman. And eventually it did so well that she wrote the campaign in Gods in Every Man, which by the way, being a feminist studies person, I don’t think she really enjoyed writing that second book and it was not as good.

 

However, it was kind of interesting and fun understanding how the Greek gods and goddesses were archetypes for how we are. In fact, I remember the goddess I most identified with was Diana, goddess of the hunt and the moon. And the god, which much to my chagrin, was Poseidon, probably because I had a nasty temper back then.

 

And I’ve, I’ve worked on that. I, I’m not so bad anymore, but I used to get So, yeah, I was kind of a Poseidon, which I think I kind of got from my dad because my dad, it kind of had a temper too. But there’s more than that. There’s all sorts of frameworks and I will talk about those. But basically, an author archetype is a … it’s the same thing as a personality type, basically, and it can identify what your strengths are and what your weaknesses are.

 

And when you understand these things about your underlying psychology, you can do the things you need to do to mitigate your weaknesses, and then do the things you need to do to really play on your strengths.

 

Why is understanding your archetype. your personality helpful in you being more authentic in your writing. You think you’d just be able to do it, and many people can, but sometimes understanding what your strengths are, what your weaknesses are, and how you fit into a larger framework of multiple people can help you be more authentic in your own work.

 

So for example, understanding that I am an INFJ. That’s from the Myers Briggs personality types. I know that there are certain things that don’t work for me. Like anything that’s like super-duper extroverted is going to wear me out. And so I don’t tend to communicate in that style.

 

Now, that said, because I’m so comfortable on the camera, a lot of people think that I’m extroverted, but I’m not. No. Get me in a party and I’m like finding the nearest wall to hang out at unless I’ve got my partner with me.

 

How do you identify your archetype? Well, you can use one of the many systems out there. There’s the DiSC system, D I S C. I’m an S C, I believe. There is the Myers Briggs I just shared. I’m an I N F J. There is human design, which is based on all sorts of pseudoscience, but is freakishly accurate.

 

I’m a manifesting generator in that system. Strength finders, that one’s a really good one. You can just look up personality test and identify things to your personality.

 

If you look up author archetypes online, you will most likely find a system that has like, it’s like, it’s an inordinate amount of archetypes.

 

I mean, it’s like 26, 30 some, I don’t know, I can’t remember how many it was, but there’s way too many of them. And honestly, when I really looked at that system, it was more geared toward the fiction writer. So I sort of took what I knew about the various personality tests, because I’m kind of a personality test junkie and it doesn’t matter whether it’s relevant to me if it’s a personality test, I’ll probably take it just out of curiosity if nothing else.

 

And I kind of took that information that framework and I’ve created an entrepreneurial author archetype quiz. If you’re interested in getting that, just drop in the comments, send me the quiz and I will do that.

 

And I’ll talk a little bit more about that after this brief commercial break. 

 

Welcome back. So before the break, we talked about what are author archetypes and how they can help you be more authentic in your writing. And then we talked about some various different personality tests that you could take to help you identify your author archetype. Now I want to talk about some actionable steps that you can take to embody your author voice.

 

So the first thing is once you’ve kind of found one, you’ve identified I’m an INFJ or I’m a whatever it is, or using my quiz, you identify which one you are, take some time to self-reflect and become more aware of how you are definitely like your archetype and where maybe the archetype’s a little off.

 

Because the thing with these, you can take what works and pay, not pay attention to what doesn’t. Now, one caveat with that is, don’t deceive yourself. There may be things about the archetype that you identified that you’re like, I don’t like that you identify that you’re like, “I don’t like this, I don’t want to be a part of this. But it is a part of who you are.

 

So take some time to journal and self-reflect and really get to know yourself on a deeper level using one of these tools.

 

Now, once you’ve identified what your strengths and your weaknesses are, start using your strengths. And the thing is, when I’ve taken a lot of these personality tests, I’ve discovered that there are strengths that I have that I took for granted.

 

And so I didn’t use them. I just thought, well, yeah, I can do it. Anybody can do that. Not so, not so we all have our unique gifts and sometimes these personality tests can illuminate those gifts, which we are not paying attention to. So once you identify them, start using them, try them on for size.

 

Three, create what I call an authentic author persona. And in fact, if you take multiple of these quizzes. In fact, I have a second quiz that you might be interested in called the authority style quiz. It helps you understand your authority building style. If you’re interested in some of these other personality style quizzes that I have, go to authorneering.com. There’s a quiz and self-assessment page where I have those listed and those just take them, have fun with them, learn more about yourself.

 

And then what you do is you pull all these things, and you create a persona that is the best you. It has all these strengths. You’ve learned to mitigate these weaknesses. And then you’ve got this persona that you can create, and you can embody. In fact, I did one, there was an artist who did, she called it a nü, what was it?

 

The nü persona, the nü icon. And she spelled new N U with two dots over it. And she walked you through this process where you identified your own personal archetype, and the one that came to me was   the Compassionate Empress. So often, that’s my persona, as in I am the Compassionate Empress. And for me, what that means is that I’m kind, because that is one of my values, is kindness, but I’m also a strong leader, which sometimes I do find it hard to step into.   I do my best, right? We all do our best.

 

And then step four, experiment and play. Have fun. I mean, if you take multiple of these personality, just start playing with the different things it says about you. And really, it’s almost like   going shopping for a new outfit. You try on this top, and that sweater, and this   blazer, and that pair of pants, and that whatever, that new pair of shoes.

 

 And you try them all on to see, It looks really good on the shelf, but does it look good on me? And sometimes, yeah! And sometimes, ooh, it looks really good on the shelf. That’s what you do. You play. None of these things are written in stone and none of them are perfect. So try them on, learn who you are, and play.

 

Now how do you integrate your author archetype into your writing, into your branding? This is, this is how you do it. Okay. So first identify your core values. I have a core values exercise that is free. Just if you want the core values exercise, put core values in the comment and I will send you the link so that you can download that. It basically helps you identify your top three core values. So for example, I was talking, I did that exercise and mine are kindness, creativity, well, actually creativity is number one, creativity, kindness, and I believe the third one’s integrity.

 

Number two, once you’ve got your core values, now you want to develop a brand voice that is aligned to your personality. So if your brand hasn’t been working for you, it may be because it’s not playing to your strengths. It’s not mitigating your weaknesses. It’s not playing to who you really are deep down inside, including the parts of you that you may have been ignoring.

 

And when that happens, when you ignore those important parts of yourself, you can get misaligned and your brand kind of falls flat.

 

Then create content that mirrors your personal interests and your strengths and expresses your brand and fulfills on your brand promise. These are all things I cover when I go through the branding portion of my 90-day program that will be launching soon.

 

I’m not ready to take waitlist, but I soon will be. If you want to be on that waitlist, drop “waitlist” in the comments, and I will send you the link once that waitlist is available.

 

And then finally, Engage your audience in a manner that reflects your personality. So now that you have a deeper understanding of who you are and what your strengths are and everything, you can start engaging with your audience on social media, in your emails, on the stage, in ways that are in alignment with who you are.

 

So again, I have identified an entrepreneurial author archetype framework. The quiz for that is ready. If you want that, just let me know. Just say, I want to know what my entrepreneurial author archetype is or however you want to put it. That’s fine. I’ll probably understand whatever your comment is.

 

And if I don’t, I’ll engage with you to find out what you’re trying to say.

 

So that is it for today. I hope you found this helpful and. If you’ve already taken some personality tests and found them interesting or helpful, I’d love to hear your story about that and drop in the comments anything you’d like to share about how your personality is being expressed in your work.

 

This is Carma Spence, host of the Authors Switch, saying ciao for now!

Have you ever wondered why your writing isn’t feeling right? Have you struggled to find your voice? It could be because you haven’t identified your archetype yet, and in this episode, I’m going to be sharing some ways that you can identify your author archetype and integrate it into your writing so that you can be more you, more authentic.  

 

Hi, my name is Carma Spence, host of The Author Switch Podcast, and I help entrepreneurs write a lead attracting book in 90 days or less. Thanks for listening. In this episode, we’re going to talk about author archetypes, what it is, how to find yours, and how to integrate it into your writing. So let’s get going!

 

First, what is an author archetype? Now, there are lots of different archetypes. archetype frameworks. In fact, one of the first ones I was exposed to was a book that was written like in the 1980s called Goddesses in Every Woman. And eventually it did so well that she wrote the campaign in Gods in Every Man, which by the way, being a feminist studies person, I don’t think she really enjoyed writing that second book and it was not as good.

 

However, it was kind of interesting and fun understanding how the Greek gods and goddesses were archetypes for how we are. In fact, I remember the goddess I most identified with was Diana, goddess of the hunt and the moon. And the god, which much to my chagrin, was Poseidon, probably because I had a nasty temper back then.

 

And I’ve, I’ve worked on that. I, I’m not so bad anymore, but I used to get So, yeah, I was kind of a Poseidon, which I think I kind of got from my dad because my dad, it kind of had a temper too. But there’s more than that. There’s all sorts of frameworks and I will talk about those. But basically, an author archetype is a … it’s the same thing as a personality type, basically, and it can identify what your strengths are and what your weaknesses are.

 

And when you understand these things about your underlying psychology, you can do the things you need to do to mitigate your weaknesses, and then do the things you need to do to really play on your strengths.

 

Why is understanding your archetype. your personality helpful in you being more authentic in your writing. You think you’d just be able to do it, and many people can, but sometimes understanding what your strengths are, what your weaknesses are, and how you fit into a larger framework of multiple people can help you be more authentic in your own work.

 

So for example, understanding that I am an INFJ. That’s from the Myers Briggs personality types. I know that there are certain things that don’t work for me. Like anything that’s like super-duper extroverted is going to wear me out. And so I don’t tend to communicate in that style.

 

Now, that said, because I’m so comfortable on the camera, a lot of people think that I’m extroverted, but I’m not. No. Get me in a party and I’m like finding the nearest wall to hang out at unless I’ve got my partner with me.

 

How do you identify your archetype? Well, you can use one of the many systems out there. There’s the DiSC system, D I S C. I’m an S C, I believe. There is the Myers Briggs I just shared. I’m an I N F J. There is human design, which is based on all sorts of pseudoscience, but is freakishly accurate.

 

I’m a manifesting generator in that system. Strength finders, that one’s a really good one. You can just look up personality test and identify things to your personality.

 

If you look up author archetypes online, you will most likely find a system that has like, it’s like, it’s an inordinate amount of archetypes.

 

I mean, it’s like 26, 30 some, I don’t know, I can’t remember how many it was, but there’s way too many of them. And honestly, when I really looked at that system, it was more geared toward the fiction writer. So I sort of took what I knew about the various personality tests, because I’m kind of a personality test junkie and it doesn’t matter whether it’s relevant to me if it’s a personality test, I’ll probably take it just out of curiosity if nothing else.

 

And I kind of took that information that framework and I’ve created an entrepreneurial author archetype quiz. If you’re interested in getting that, just drop in the comments, send me the quiz and I will do that.

 

And I’ll talk a little bit more about that after this brief commercial break. 

 

Welcome back. So before the break, we talked about what are author archetypes and how they can help you be more authentic in your writing. And then we talked about some various different personality tests that you could take to help you identify your author archetype. Now I want to talk about some actionable steps that you can take to embody your author voice.

 

So the first thing is once you’ve kind of found one, you’ve identified I’m an INFJ or I’m a whatever it is, or using my quiz, you identify which one you are, take some time to self-reflect and become more aware of how you are definitely like your archetype and where maybe the archetype’s a little off.

 

Because the thing with these, you can take what works and pay, not pay attention to what doesn’t. Now, one caveat with that is, don’t deceive yourself. There may be things about the archetype that you identified that you’re like, I don’t like that you identify that you’re like, “I don’t like this, I don’t want to be a part of this. But it is a part of who you are.

 

So take some time to journal and self-reflect and really get to know yourself on a deeper level using one of these tools.

 

Now, once you’ve identified what your strengths and your weaknesses are, start using your strengths. And the thing is, when I’ve taken a lot of these personality tests, I’ve discovered that there are strengths that I have that I took for granted.

 

And so I didn’t use them. I just thought, well, yeah, I can do it. Anybody can do that. Not so, not so we all have our unique gifts and sometimes these personality tests can illuminate those gifts, which we are not paying attention to. So once you identify them, start using them, try them on for size.

 

Three, create what I call an authentic author persona. And in fact, if you take multiple of these quizzes. In fact, I have a second quiz that you might be interested in called the authority style quiz. It helps you understand your authority building style. If you’re interested in some of these other personality style quizzes that I have, go to authorneering.com. There’s a quiz and self-assessment page where I have those listed and those just take them, have fun with them, learn more about yourself.

 

And then what you do is you pull all these things, and you create a persona that is the best you. It has all these strengths. You’ve learned to mitigate these weaknesses. And then you’ve got this persona that you can create, and you can embody. In fact, I did one, there was an artist who did, she called it a nü, what was it?

 

The nü persona, the nü icon. And she spelled new N U with two dots over it. And she walked you through this process where you identified your own personal archetype, and the one that came to me was   the Compassionate Empress. So often, that’s my persona, as in I am the Compassionate Empress. And for me, what that means is that I’m kind, because that is one of my values, is kindness, but I’m also a strong leader, which sometimes I do find it hard to step into.   I do my best, right? We all do our best.

 

And then step four, experiment and play. Have fun. I mean, if you take multiple of these personality, just start playing with the different things it says about you. And really, it’s almost like   going shopping for a new outfit. You try on this top, and that sweater, and this   blazer, and that pair of pants, and that whatever, that new pair of shoes.

 

 And you try them all on to see, It looks really good on the shelf, but does it look good on me? And sometimes, yeah! And sometimes, ooh, it looks really good on the shelf. That’s what you do. You play. None of these things are written in stone and none of them are perfect. So try them on, learn who you are, and play.

 

Now how do you integrate your author archetype into your writing, into your branding? This is, this is how you do it. Okay. So first identify your core values. I have a core values exercise that is free. Just if you want the core values exercise, put core values in the comment and I will send you the link so that you can download that. It basically helps you identify your top three core values. So for example, I was talking, I did that exercise and mine are kindness, creativity, well, actually creativity is number one, creativity, kindness, and I believe the third one’s integrity.

 

Number two, once you’ve got your core values, now you want to develop a brand voice that is aligned to your personality. So if your brand hasn’t been working for you, it may be because it’s not playing to your strengths. It’s not mitigating your weaknesses. It’s not playing to who you really are deep down inside, including the parts of you that you may have been ignoring.

 

And when that happens, when you ignore those important parts of yourself, you can get misaligned and your brand kind of falls flat.

 

Then create content that mirrors your personal interests and your strengths and expresses your brand and fulfills on your brand promise. These are all things I cover when I go through the branding portion of my 90-day program that will be launching soon.

 

I’m not ready to take waitlist, but I soon will be. If you want to be on that waitlist, drop “waitlist” in the comments, and I will send you the link once that waitlist is available.

 

And then finally, Engage your audience in a manner that reflects your personality. So now that you have a deeper understanding of who you are and what your strengths are and everything, you can start engaging with your audience on social media, in your emails, on the stage, in ways that are in alignment with who you are.

 

So again, I have identified an entrepreneurial author archetype framework. The quiz for that is ready. If you want that, just let me know. Just say, I want to know what my entrepreneurial author archetype is or however you want to put it. That’s fine. I’ll probably understand whatever your comment is.

 

And if I don’t, I’ll engage with you to find out what you’re trying to say.

 

So that is it for today. I hope you found this helpful and. If you’ve already taken some personality tests and found them interesting or helpful, I’d love to hear your story about that and drop in the comments anything you’d like to share about how your personality is being expressed in your work.

 

This is Carma Spence, host of the Authors Switch, saying ciao for now!

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