October 30, 2023

Episode 44: Monetizing Your Manuscript:

Creative Revenue Streams for Authors

Leap Outside the Box with 40-ish “Not-Your-Father’s” Ways to Make Money with Your Book

Episode 44: Monetizing Your Manuscript: Creative Revenue Streams for Authors

by Carma Spence | The Author Switch Podcast


Ever thought about how your book could be the golden key to multiple revenue streams in your business? In this episode of The Author Switch Podcast, I share how to strategically transform your manuscript into more than just pages—turning it into profit avenues that you might not have thought of. Why stop at royalties or using your book as a big business card, when it can unlock so much more?


Links & Content Mentioned

Recap & Takeaways

Tried & True Ideas:

  • 03:25 Multiple Formats
  • 04:29 Teach What You Preach
  • 05:22 Licensing & Syndication
  • 05:46 Consultation Services
  • 06:11 Subscription Models & Membership Sites:
  • 06:52 Merchandise with a Message
  • 08:12 Affiliate Marketing
  • 08:55 Bulk Sales to Organizations
  • 09:47 Paid Speaking Engagements
  • 10:23 Template Sales
  • 10:42 Mastermind Groups
  • 11:00 Customized Reports
  • 11:45 Physical Workbooks
  • 12:36 Retreats and Intensives
  • 13:32 Collaborations and Joint Ventures
  • 15:35 Branded Tools and Software
  • 16:05 Personalized Coaching or Feedback
  • 16:09 Certification Programs

Advanced Ideas

  • 17:11 Virtual Reality (VR) Book Tours
  • 18:29 NFTs (Non-Fungible Tokens)
  • 19:34 AI-Powered Personalized Content
  • 20:39 Interactive Workbooks
  • 21:24 Collaborative Platforms
  • 21:41 AR-enhanced Books
  • 22:43 Podcast Sequels
  • 23:10 Crowdsourced Updates
  • 23:53 Gamified Learning Modules
  • 24:55 Pop-up Book Events
  • 25:36 Subscription Book Boxes
  • 26:25 360° Video Discussions
  • 27:15 Chatbot Companions
  • 27:43 Collaborative Annotation Platforms
  • 28:30 Choose Your Adventure Workshops
  • 29:35 Mystery Content Drops
  • 30:01 Geo-locked Content
  • 31:48 Hologram Seminars
  • 33:32 Physical Tokens for Digital Bonuses
  • 34:34 Themed Escape Rooms
  • 35:51 Tie-ins with Augmented Reality Games

Transcript for Episode 44: Monetizing Your Manuscript: Creative Revenue Streams for Authors

Have you ever considered the possibility that your book could make your business money outside of just sales of the book and attracting clients? There is a world of possibility out there for you. And in this episode, I’m going to be sharing with you some tried and true options, as well as some more advanced, possibly even avant garde possibilities that you could use your book to grow an amazing business.


But before I go into the meat of the matter, I’m going to introduce moi, because you could very well be possibly new to my world. So hello, my name is Carma Spence, and I am your host of The Author Switch Podcast. I’m the creator of the Author Switch. Author Diagnostics, Authoneering, and Book Marketing Club.


I have been an author for 16 years now, and I have more than 30 years experience in public relations and marketing. I am certified in book marketing. I have a master’s in public relations from what U.S. News & World Report called the number one graduate program about PR in the United States, and I’m also certified as a StoryWay guide. The StoryWay methodology helps people write legacy books.


So here are some, well, first of all, let’s, let’s get on the same page here. There is most people when they think, I’m going to write a book, they have one of two ways of making money from it in mind. They think, “oh, I’ll get royalties”. And you will. And in most cases that will buy you maybe a decent cup of coffee every couple of weeks. Sometimes every couple of months really depends on the book.


Another idea that most people have is, “Oh, this book will attract clients and therefore I’ll grow my business with people who read my book, think I’m awesome and come to hire me.” And yes, that is a great way to build a business with a book. And there’s a third option that some people think of as this book will get me in front of the right people. It’ll get me media, it will get me on stages, and that’s how they’re thinking of growing their business.


But there are other options. Your book can be the hub of all these different things that you could do to create additional revenue streams in your business. And of course, having a diversified portfolio of products and services helps you build a more robust business that can weather the ups and downs of any given product or service.


So first, let me go through some tried and true options. So you start with the source. That’s your book. And then you make it available in multiple formats. So, you’ve got your e book, you’ve got your audio book, you’ve got your… Paperback, and you might even have your hardcover. The reason why you, that’s, that’s actually four, four streams of income right there because the people who will buy an ebook probably won’t buy the other formats or they will buy the other formats.


And then you have got two streams from the same person. Audiobooks are growing. There’s not a lot of people who are putting their books into audiobooks. So when you have an audiobook, you’re going to capture that audience who won’t buy your physical or, or ebooks. They only are interested in listening to books.


So that’s a whole market that you’re not tapping into if you just go the eBook or physical book road. And then there are people who will only do the physical books and not the eBooks and eBooks and not the physical books. To maximize the number of readers who get your book, you want to have that book available in multiple formats. So that’s sort of your first basic layer.


The next one is to teach what you preach. So you can convert your book into courses, into teaching webinars, live challenges, all sorts of methodologies of teaching the information that you have in your book.  That can include self hosted workshops, and those can be virtual workshops. Those can be workshops out in the world. You could turn them into a training program that is at your adult education program at the local junior college. They’re called community colleges now, junior college, community college, whatever yours is called. And you could also do this in a private retreat or special clients who will like go to a mansion with you and learn this stuff.


Be creative.


 You can do licensing and syndication. You could actually license and syndicate your content so that into industrial publications, blogs, educational institutions, and so forth, giving them license to publish pieces of your content. They pay you to use your content. That’s probably a little more avant garde than traditional, but there are people who do that fairly regularly.


Consultation services, that’s an obvious one. For example, when I first came out with Public Speaking Super Powers I considered becoming a speaking coach, and then decided it wasn’t for me. But anyway, that’s something, as an author of a public speaking book, I could easily consult people and help train them to be better speakers.


There are subscription models you could try out. You could create additional content based on your book and make it available to people who pay a monthly fee. And there’s different kinds of membership models. It could be a limited time membership model, like they pay X dollars for six months to gain access to your content, or they pay monthly and as long as they’re paying, they have access to your content.


And you can do additional content. You can do the content of the book and you can do audio versions of your book and video versions of your book and, or additional information that adds to the information you’re talking about. Getting copies of your book. All sorts of things that could be put into some form of membership program.


Ah, this one’s kind of fun. Merchandise with a message. So, what kind of merch could be related to your book? So for example with Public Speaking Super Powers, I had six different public speaking superhero archetypes. I could have sold T-shirts with the archetypes on it. So the people, you know, hey, I’m a Professor I want to get the Professor T-shirt,  you know In a way, you’re taking sort of a, take a lesson from the horror host Svengoolie. I mean, you come into Svengoolie’s world to watch his show on MeTV every Saturday night, or at least I do. But he has all this merch he sells, too.


He sells T-shirts and he sells bowling shirts and he sells mugs. Bobbleheads and all sorts of stuff. When you get a fan following and if you have a fun or interesting thing about your book, you could create merch that’s related to your book that your readers would love. Now this is great for fiction, but nonfiction could do it too.


You could have the official pen, or you could have journal books, or you could have notepads. I mean, it really depends on what your book’s about. what kind of merch would make sense.


Affiliate marketing. So you can build like pages on your website to say, okay, if you’ve read this book, you’ll want to use these tools. And these are the tools I recommend. Well, if these tools happen to be available on Amazon, that’s really easy to get the affiliate link. The commissions aren’t great, but Hey it’s an extra income, right?


And then there’s like, software. So, I’ll often recommend software programs like, QuickWrite. QuickWrite is an AI software that’s perfect for authors. I recommend that. And you can get a lifetime membership for 200 and change. If you go through my affiliate link, I get a few bucks, so you can build up sort of affiliate marketing to go through with that.


Bulk sales to organizations, I have been looking into doing that with Public Speaking Super Powers because there are lots of associations that would love to have a copy of my book and give it to their members. And what’s interesting, what you can do to really make this worth their while, is do a print on demand version that has like the opening page that says this is a gift from the blah blah blah blah Association so that when they give the book to their members it says they got that copy from that association thus it gets your book into their hands. You get paid by the organization the members don’t pay for it and it makes the membership Association look good to their members because they got this really cool book.


So that’s and there are people I know who kind of can help you do that. So if that’s something you’re interested in, give me a holler and I’ll see if I can connect you.


Paid speaking engagements. I mentioned that before. When you have a book, it makes you more appealing to the people who are booking speakers for their stages.


So that is definitely, I mean, you can get, you can get speaking gigs if you don’t have a book. Yes. More than likely though, they will be free. You won’t get paid for them. You can actually get paid, like they’ll pay you to come up, not revenue share. They’ll pay you to come talk on their stage because you are an author. So that’s a nice little revenue streams you can do.


You can turn readers into clients. I’ve already mentioned that. You can sell templates that are related to your book. So say your book, so for example again with Public Speaking Super Powers, I talk about different kinds of speaking. So I could sell templates that help people do those kinds of speaking.


I just made that up off the top of my head. It’s something I can do.


You create a mastermind group around the topic of your book. I mean, I could easily turn Public Speaking Super Powers into a year long mastermind where every month we go dive deep into one of the chapters and develop that skill. Easy, easy peasy, you could use it too.


You can create customized reports that are sort of offshoots from your books, and these can be customized to a target market or they could even be custom to a, an individual. So the the pricing is obviously going to be different if it’s to a target market, then it’s a separate product that they buy for a low price.


But if you’re going to create a specific targeted report for a client based on your book, that is a much higher price. That could easily be a $1,000, $3K, $5K offer all based from the content of your book so that you’re reusing the content of your book and the knowledge in your brain to create high value service for your clients.


Physical workbooks. Oh, these are great. I remember the first time I, I saw this as a really good idea. There’s a book called Think Like Leonardo da Vinci and the book came out and I bought it. It’s kind of cool. I haven’t, I think I read it once, but it’s been so long. I can’t remember it. And then I saw he had the Think Like Leonardo da Vinci Workbook.


That’s brilliant! Now you’ve got one person buying two copies. I have another book that I have right now called Boundaries. I think it’s called Boundaries. It’s about how to set boundaries and it has a book and a workbook version. So if you’ve got a strong nonfiction book, you can create a workbook version that you can sell on Amazon and people will buy both books. Some will just buy the workbook. Some will just buy the book, but a lot of people will buy both books. Increasing your income.


You can create retreats and intensives based on your book. So for example, I’m gonna keep using Public Speaking Super Powers because it’s my best book and it it’s an easy topic to create for these things.


So I could create a special retreat where people come to like a hotel or I could even like rent a B&B, like Airbnb, where they all come and we work on their signature talk, and they practice it in front of the other people, and it’s all done in like three days, and only five people come. Like you only, you have a really high price, small group, intensive, and they get their signature speech done.


I could do that. Well, you could do the same thing with your book. You could create. a retreat or an intensive around the content of your book that helps people really dive deep into either what you’re teaching or the concepts in your book.


Next idea, collaborations and joint ventures. I have mentioned this, I think, in another podcast or at least somewhere in my content.


I know I’ve talked about this idea before, but you can collaborate with people by offering your book in partnership with them. You can team up. Oh, here’s another one. You could create an offshoot book that’s a team event. So for example, with Public Speaking Super Powers, I interviewed like 89 speakers.


Something I have done, I’ve done what I call Public Speaking Super Powers Palooza. Speaking Palooza, I did that for a couple of years where people from my book and then I also invited other people and we all gave a piece of valuable content, video, audio, blog post, one a day or more, or sometimes more, almost, it’s almost like a summit, but it’s less intensive because it’s all just published to your blog.


So they’re promoting your blog, you’re promoting them, collaboration. Or you could create the next version of your book with partnerships. So for example, I could do, Public Speaking Super Powers for Video Marketing. And I could partner with someone who does video marketing and we could collaborate to create a book.


It’s kind of like the guerrilla marketing books. So the, the original author wrote guerrilla marketing,  but then there’s all these other guerrilla marketing PR, guerrilla marketing for green businesses. They’re not written by the original author. They’re written by his collaborators. He collaborates with people who are experts in that particular topic. They get to have the power of his guerrilla marketing brand. He gets to have more books in his portfolio of books. So he’s spreading the word about his name and his message of guerrilla marketing. The people get to hop onto that brand and sell their books. It is really good stuff. You can really help other people while helping yourself. It’s awesome.


Branded tools and software. So I could have created a app that helps people improve their speaking skills. And it’s now branded the Public Speaking Super Powers app. You could do that with your book with your content. If there’s software that would make their life easier in implementing what you’re talking about, you could create software that does that.


I can’t think of any in my business right now. There it is.


You could do personalized coaching or feedback, which I have talked about. You could do a certification program. I could literally certify if like, I don’t want to do the public speaking, but what if someone thought that brand was really helpful to them? They could get certified in the Public Speaking Super Powers methodology of public speaking. And so they’re paying me a certification fee and they get to use my marketing to help grow their business. Now, in order to create a certificate, you can’t just go, Oh, pay me and go ahead. No, no, no, no.


You need to maintain your brand. Therefore, you will have to do some work, but it’s not as much work as doing it yourself. And you get a recurring, it’s kind of like a membership. You get a recurring fee.


I’ve got lots of notes.


Now we’re going to go on to the more advanced ideas. Those are the more tried and true, lots of people do them kind of ideas. Now I’m going to give you some sort of avant garde advanced ideas. I have not necessarily tried myself, but I know people who have, so I know that it’s viable.


 And the first one is a virtual reality book tour. This is using VR technology.  And this is, it’s probably, it, this is really avant garde because not everybody has virtual tech devices or abilities, but there’s, you could probably create something that was sort of low tech VR, but create this VR using VR technology.


And as it becomes more and more accessible, this will become more and more viable. You could create an immersive book experience, but online. So, think meta, um, and then, like, Apple, Apple’s now got the new, which kind of scares me, but they’ve got this new VR thing where you become immersed. And then you can do more low tech varieties where, um, there are, there are things that like, that are kind of like Zoom, their webinar software, where you can actually create the experience of going to a convention where you go into little rooms and you can like have a little avatar that walks around.


If it’s applicable to the content of your book, this might be a really interesting way to attract the more tech savvy, tech interested market.


Here’s one I have not done. I do know an author who has done a lot of exploration to it. Actually, I know a few authors who’ve, who’ve done some of this and that’s NFTs, Non Fungible Tokens. I’m sorry, but this kind of goes over my head a little bit. Mark Schaefer has done a really good explaining, job of explaining it in one of the chapters of one of his books, which, do I have a copy here? No, I don’t have a copy. Wait, maybe. Yes, I do. I do. I do have a copy of it. This book, Belonging to the Brand, by Mark Schaefer.


There is a chapter in here where he talks about his experience with non fungible tokens. And it’s the first time I ever thought, Okay. I could see how that might work because he explained it fairly well. This is an interesting book. I highly recommend it. So that’s something you could do.


There’s a few other people who are, who I’d have to. look into it. But if you’re interested in this, that’s one resource and then you can DM me and I can give you a couple other names of people who’ve experimented with NFTs.


AI powered personalized content. Uh, there are people who are using this in chatbots where you kind of load your library of information to the chatbot and then the AI knows when the person interacts with them which piece of information is relevant to the person’s question. So you can, you can use this in chatbot. You could create a chatbot experience, or you could create an interface where it’s like, ask the author. And, but be, be upfront, say, ask the author’s avatar. And then you could have this little robot you answer their questions.


This gives them a fun way to interact with you and your information while not taking all your time. This is definitely something that is very possible. Something that, like, Plugs into ChatGPT in the background or some of it or BARD or all the other AIs think there’s a great deal of possibility here.


Interactive workbooks. So you’ve got a digital workbook that integrates with apps like Notion or Trello, or possibly an AI. So you’ve got the workbook we’ve already talked about. That was a traditional workbook. It’s a workbook that’s like a physical book. Only now you’re making it digital. You’re hooking it up to different apps so that the person can interact with it. This has so many possibilities. There’s so many possibilities. And depending on your content, this could be really viable for you.


Man, as I’m sharing these with you, I’m thinking, dang, I need to do that. That, that’s something I might explore, definitely. Collaborative platforms, where you create a members only platform, where readers can collaborate, network, and contribute content, creating this community library that interacts with the concepts of your book.


Then there’s AR enhanced books. Augmented reality. When I first heard about it, I was like, what, what is that? And then basically what it is, and I have an augmented reality book, Home Sweet Home Page has little QR codes. Basically what happens is you, you have, you read content in the book and then you see a QR code or URL, you go to that URL and now you’re getting a video or an audio or some other kind of media that enhances the content of your book.


Augmented reality. Interesting stuff, basically, if someone’s reading your book on their phone, this is really easy, or their iPad, they can click on the link in your ebook and boom, it opens up YouTube or boom, Vimeo or boom, a Spotify list of audios. It enhances the experience of your book while giving more valuable information.


Podcast sequels. So you’ve got your book and now you’re going to have a podcast series that takes the book to the next level. It goes further into the content. So now you’ve got people who’ve read your book and they’ve heard your voice in their head. Now they can hear your voice in their ears, thus deepening the relationship with your readers, which enhances the opportunity of them eventually becoming a client.


Good stuff.


Next one is crowdsourced updates. So you can offer a subscription. Right? Where readers can suggest and vote on topics for your next edition ensuring content stays fresh and relevant. Now, this would have to be a low cost membership.


It could even be a free membership. But only members get to, only members get to suggest what goes into your next book. You’re building a community right there. Now, if you want the community to be truly engaged, you’re going to have to offer more than that, but that right there could be a really interesting incentive for joining the membership.


Gamified learning models. I interviewed someone about gamification. I think it was in an episode of The C.A.P. Podcast. If I can find it, I’ll put a link to it below. But basically, you can convert concepts of your book into mobile games or digital games or things like that. So for example, I’ve done some gamification in my own business.


I have this process that helps you come up with the right idea for your book and then creates an outline. But before you, before you jump from idea to outline, you need to validate your idea. I’ve created Book Idea Validation Bingo. So, you have this little bingo card  and you do the little things on the bingo card and once you’ve done enough of the things on the bingo card, your bingo is a validated book idea. So, it made validating your book idea a little bit more fun. Gamification really helps people interact with your information more deeply.


Next idea, pop up book events.  So these are limited time, experience based events that revolve around your book’s theme. Think escape rooms, themed dinners, treasure hunts, things like that. Be creative. And they can be virtual. Or they can be real, like, like live in person.


Ooh. Oh, I just thought of an idea. Public Speaking Super Powers Haunted House because public speaking is so scary for people. There’s an idea. I don’t know if it’s a good idea. I probably won’t do it, but there you go. There’s an idea.


Next one is a subscription book boxes. So you offer monthly or quarterly boxes that include supplemental materials, tools, or curated items that are directly related to the book’s theme.


So for example, I could create one around Public Speaking Super Powers where every month they get I don’t know, a mic, or maybe they get a really cool stand that they put their thing on, or maybe they get more books about public speaking, or maybe they get an audio or a CD or, you know, all sorts of things that would help them become a better speaker and maybe grow a business as a speaker. Yes, cool idea? I bet you could apply that to your book.


Alright. There’s 360-degree-video discussions. Now this is a round table discussion on platforms like YouTube 360 which allows readers to immerse themselves in the discussion and choose which author or expert they’d like to focus on. Cool, huh? I haven’t done that, but boy, does that sound like a lot of fun. And you could even do it pre recorded.


You could have like a picture of a table with little different authors on it,  and people could click on it, and when they open that, that’s what that author, a video from that author pops up. Why not? That could be fun. Getting people to engage with your content more deeply, and add a little element of entertainment to it, makes you more enticing. You and your content more enticing.


Chatbot companions, I did talk about a little bit about that with the AI powered personalized content, but you can, you can use chatbots as guides for readers to the book. So you can answer questions, offer further explanations, suggesting related readings in real time. Real time. I don’t know how to implement that, but that sounds really cool.


Collaborative annotation platforms. So, in a way, Amazon Kindle does that, but those, you can share an annotation if you want. But what if you created a version of your e book that lived in a specific place where people could add their annotations to it?


So, When I read the book, I have access to your annotations and Jill’s annotations and Joe’s annotations and Fred’s annotations and Georgia’s annotation and Georgette’s annotations and we can have conversations through the ebook about the content. How cool is that? And if your content is best served by that interaction, what a great way to make it available to your potential readers.


Now here, here’s something. A choose your adventure workshop. Now I don’t know if you remember these things, choose your adventure books, where you read a chapter and then at the end it says choose  you do A choice or B choice, and you choose which choice, and it says if you choose B, go to this page, you go to this page, and then something else happens, which leads you to, if you’re lucky, leads you to yet another page and another page.


I often, like after one or two decisions, ended up dead, so they were not terribly fun for me. Don’t do that in your work, your workshop. But basically, you, you host a workshop where the path and content are determined by the attendees in real time, ensuring a unique and tailored experience each time. Now this will take a bit of planning to do because you’ll have to have multiple options for people to choose and you’ll need to be prepared to provide that. So, uh, it might be easier to do this in a virtual environment, but you could do it live and it could be very, very engaging for those who join, who are participants in it.


You could do mystery content drops. Now these are random drop exclusive content,  much like a surprise album release, and it could be a chapter, a spinoff, a behind the scenes content, and no one knows what you’re going to be dropping. And so they stay tuned. What’s she going to drop next, right? Awesome. Good stuff.


You could get geo locked content. So people, let’s say your book mentions locations. You could have, when someone goes to that location, they could unlock extra content. It’s kind of like Pokemon. It’s Pokemon, but with your book. You could be very creative about this. And the, and you could do it where it’s literally geolocated, like they have to go to Louisiana to unlock this content.


Or what if you partnered with a museum to do an exhibit, a geolocated exhibit based on your book. So when they, I don’t know, let’s say you did a history of Ancient Man. You go to your local history museum or your, uh, Science Museum or whatever. And when someone, when someone visits the Woolly Mammoth exhibit, they unlock this piece of your chapter.


So you’re partnering with the museum to get people to engage with the content of the museum while also engaging with the content of your book. And it doesn’t have to be museum. A gift shop. Don’t you think a local store that sells things that are related to your book would love to host an event that got people coming into their store or their shop or their restaurant or whatever it is, engaging with whatever they have to offer?


Because the people were engaging with your book. Be creative. These are real world partnerships that could be very powerful for you and who you partner with.


You could do hologram seminars. This is just. Yeah. I don’t know if you’ve got holographic technology,  but as it improves, you could offer seminars and lectures where the author appears as a hologram,  allowing for a futuristic presentation experience.


Now, if Google’s VR goggles start making it a little more mainstream, that would be totally doable. Totally doable. You could offer things. People would be all in their living rooms with their big eyeglasses, things over their face, and they would feel like they were there with you, like you were talking to them. That’s brilliant.


Which reminds me, this is not on my list, but it’s something. I was at a Fathom event. I don’t know if you’re familiar with Fathom events,  but they, I tend to go to the Miyazaki films. Well, something they offer is you can hold your event with them. Believe me, my little brain was going, Oh, I want a following so that I could have movie theaters in multiple locations doing my conference.


I could do a talk. I’d be like doing my talk right here in Minnesota. But people would be, I don’t know, Louisiana, I don’t know why Louisiana is on the brain, it just is. Someone’s in Louisiana, there’s a group of people in Louisiana at a movie theater, there’s a group of people in California at a movie theater, there’s people, I don’t know, in Hawaii in a movie theater, and they’re all participating in this one conference because of Fathom Events.


Now, obviously, this is a very expensive way to go, but if you’ve got the following and the know how to market this kind of stuff, that’s something you could totally do with your book.


Three more ideas and then I’ll be done.


Physical tokens for digital bonuses. So you could sell, like, a fob or something that, um, or a card. They do, you know, like, um, there’s a bunch of companies like Popl that do like digital business cards. And you can buy cards that will take a person to a specific Popl card.


Well, you could do the same thing where someone buys this card or a fob or USB drive, and because they have this thing, they get access to new content that’s connected to that thing. Now, people have been doing this with USB drives for years. How cool would it be to not have it be a USB drive, but be a card, like a little credit card? And they like, swipe it on their phone and BAM!  Additional content comes. Ah! Really cool, huh? Really cool.


Themed escape rooms, which is kind of related to what I talked about earlier,  but escape rooms are such a thing right now. I don’t get them. I’ve done one. Lord knows how I got out of it. It was a collaborative thing because all of us were like, I don’t know.


I don’t know what this clue means. What do you think this clue means? I’m not an escape room kind of person, I guess. Um, And you know, in my, okay, I’m going to tell you a little story about an experience I had. There is a museum in San Francisco called the Exploratorium. And they have this one room, this one exhibit, that’s called, like, the dark something.


It’s a dark maze. So you’re going through this maze in complete darkness. You can’t, you have to feel your way through it. Every time I’ve been in that darn thing, the very last room, it’s the very last room. Once you get out of that room, you’re out of the exhibit. I get stuck in it. I go along the wall.


Once. Do I feel, trying to feel my, I can never feel my way. Usually someone else comes in, they find it, they go, over here. That’s the only way I get out of that room. It’s so frustrating. I guess I’m not an escape room kind of person. But you could be, your audience could be.


Last idea, tie ins with augmented reality games, so you can collaborate with someone who’s doing an augmented reality game like Pokemon Go or its successors and have in game elements or locations that tie to your book’s themes.


Now I have, like, given you a fire hose of ideas and if you’ve been listening and taking notes, that’s great, but you know what? If you come to my website, where this episode is, then the transcript will be there and you can copy it and paste it into a Word doc or a text doc, print it out and highlight to your heart’s content.


I hope you found the information in this episode useful and that you at least found one, all you need is one idea to help you grow beyond your book.


The possibilities are endless. Those are just the ones I came up with. There are probably more, and there’s probably offshoots of those. Be creative in your business, and the more creative and the more fun you’re having, this is what Molly Mahoney says, the more fun you’re having, the more money you’re making.


So why not? Why not? Have fun. Help your readers have fun. Help your clients have fun. Be a dopamine dealer. That’s what my mentor, Bushra, says, be a dopamine dealer. Doing these kinds of things helps you build a business that you love because you’re having fun. Well, that is all I’ve got for tonight’s episode.


Ciao for now.

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The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page.