Whether you are self-publishing or being published by a large or boutique publisher, you are responsible for your book marketing. In this episode of The Author Switch, Carma Spence has a candid conversation about book marketing for indie authors with Case Lane, author of 19 books.

Audio for Episode 10: Guest Case Lane: Book Marketing for Indie Authors

Runtime: 22 minutes, 43 seconds

Show Notes for Episode 10: Guest Case Lane: Book Marketing for Indie Authors

Case Lane is a global writer, entrepreneur, podcaster, traveler, and the founder of Ready Entrepreneur. She has self-published 19 books, in seven fiction and non-fiction genres. A former diplomat, consultant, and corporate executive, Case’s overall theme is to prepare for the future by using access to technology and the global marketplace as opportunities to create the life you envision.

You can find Case on Facebook and Amazon.

Highlights from Episode 10:

  • How to handle the challenges the come with writing in multiple genres
  • Why book marketing is the author’s responsibility
  • Tips on how to learn book marketing

About The Author Switch

The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. You learn more about the show on its page.