Schedule of Posts

Countdown to 2024

Throughout December 2023, I’m bringing you 31 indispensable tips to step into 2024 with a bang as a more empowered authorpreneur. Each day, I’m sharing a practical and powerful tip focused on writing, publishing, or marketing your book – the perfect tool for generating leads and growing your business. On this page, you’ll find links to the daily nuggets in the Countdown series. Let’s make 2024 your most successful year yet!

Day 31

Your Book Is Like a Pie

In honor of today being National Pie Day 🥧, let’s remember that our writing is like a delicious pie – a blend of different ‘flavors’ makes it truly delightful.

Fri, Dec 01, 2023

Day 30

The 4 Goals of an Effective Lead Magnet

A highly effective lead magnet accomplishes these four goals. A book is highly effective at achieving these goals, better than any other type of lead magnet.

Sat, Dec 02, 2023

Day 29

What a purple cow can teach you about book titles

Forget everything you’ve heard about SEO-optimized book titles. Instead, check out this video for how to create a book title like Seth Godin, Gino Wickman, and Gary Vaynerchuck.

Sun, Dec 03, 2023

Day 28

Make a Lasting Impact with Your Book

Want to elevate your book from good to unforgettable? Want it to leave a lasting impact? Watch this video for an essential perspective shift that goes beyond the ordinary.

Mon, Dec 04, 2023

Day 27

Align your book with your business goals, not your whimsy

Sometimes, the urge to write a book comes from a deep, personal desire. But, if you want to grow your business, you need to be strategic.

Tue, Dec 05, 2023

Day 26

Why Short Books Are More Engaging Than Ever

Check this blog post that explores why Pocket Positioners (concise books) can capture & hold your audience’s attention more effectively than webinars or quizzes.

Wed, Dec 06, 2023

Day 25

Leverage Your Book for Exponential Growth

Your book can be more than just pages. Watch this video on transforming your book into a comprehensive content strategy. Learn to leverage your book for exponential growth in authority & client attraction.

Thu, Dec 07, 2023

Day 24

Be a lighthouse, not a mouse trap

If you do it right, your lead-generating book will be like a lighthouse in the fog. It will guide your readers from where they are, to one step closer to where they want to be. Why one step? Click the button to continue reading.

Fri, Dec 08, 2023

Day 23

4 steps to an effective book PR strategy

Crafting an effective PR strategy for your book doesn’t need to be hard. Here are four steps you can take to identify your hooks and gain media attention for your books. Follow these steps and you’re on your way to an effective media plan for your book.

Sat, Dec 09, 2023

Day 22

Your Story Matters

Your story holds the power to inspire, inform & transform. Believe in your journey’s value & your voice’s strength. Whether sharing life lessons, business insights, or personal adventures, your book has the potential to make a lasting impact.

Sun, Dec 10, 2023

Day 21

What tops your tree?

Angel? Star? Action figure? Something else? Let me know in the comments!

Mon, Dec 11, 2023

Day 20

Your Book Can Be More than a Magnet

This simple perspective shift will make your book more than just a lead magnet.

Tue, Dec 12, 2023

Day 19

The Rise of Short Books

hort books are the new keystones of expertise in the digital age. Want to know why? Read this.

Wed, Dec 13, 2023

Day 18

How To Help Book Clubs Engage with Your Book

One way to sell more books is to encourage your book to be picked up by book clubs. Here are some tips for fostering that relationship.

Thu, Dec 14, 2023

Day 17

They’ll Love Your Book, But First They Have to Know You

Building a connection with your audience is a key to sales. This is what makes podcasts such a powerful way to promote your book and your business. Watch this quick video to learn more.

Fri, Dec 15, 2023

Day 16

Purple Cow, Part 2: How Focusing on Keywords Can Fail Your Book’s Subtitle

If, as I advised in my first Purple Cow video, you don’t need to use search engine optimization (SEO) in your title, do you SEO your subtitle? Perhaps … perhaps not. Let’s look at what the big gurus are doing with their subtitles.

Sat, Dec 16, 2023

Day 15

Maximize Your LinkedIn Network for Book Promotion

I started writing a tip post for today, but it got too long for a social post. So I created a quick PDF with 7 things you can do to on LinkedIn to market your book. Click the link to request your copy now!

Sun, Dec 17, 2023

Day 14

Discover Your Book’s Unique Angle

What makes your writing uniquely yours? In this quick video, I reveal how understanding your distinct viewpoint — your “geek factor” — can set your book and business apart. Watch now!

Mon, Dec 18, 2023

Day 13

Embrace the Evolution of Your Author’s Journey

As an author, you are on a journey of personal and professional growth. Today, I want to encourage you to stay open to your evolution. Remember, change is not just inevitable; it’s essential for your growth.

Tue, Dec 19, 2023

Day 12

It’s Not the Size, It’s the Impact

In the world of books, bigger isn’t always better. Discover how short books pack a powerful punch in my latest blog post. Uncover the truth about the authority of ideas over page count, and why concise books leave a lasting impact. Go now and change how you view book sizes forever!

Wed, Dec 20, 2023

Day 11

Become an Author Who Stands Out

Are you creating a book to attract clients? It’s crucial to focus on quality. Watch this video to learn why!

Thu, Dec 21, 2023

Day 10

Launch Your Book with a Bang: Master the Pre-Order Strategy!

When you gear up to release your next game-changing book, consider having a Pre-Order strategy.

Fri, Dec 22, 2023

Day 9

Tips for Early Audience Engagement

Here are three tips for engaging your reader audience early.

Sat, Dec 23, 2023

Day 8

Make Your Book a Lead Machine

Ever thought your book could be your most effective lead generator? It’s time to find out how. In this video, I share three things you need to have in place with your book to turn readers into leads into clients.

Sun, Dec 24, 2023

Day 7

Plan for Book Reviews Early

Planning a strategy for gathering book reviews early is a wise move. Reviews are pivotal for establishing credibility and boosting the visibility of your book. Here’s an actionable 5-step plan.

Mon, Dec 25, 2023

Day 6

Engage Your Readers Beyond the Page

Ready to elevate your book’s impact? Try out a companion podcast! This strategy offers a fresh, audio dimension to your work, allowing you to explore your content in exciting new ways. Check out this short video.

Tue, Dec 26, 2023

Day 5

Your Expertise Deserves a Spotlight

Turn your professional journey into a captivating Pocket Positioner. This blog post guides you through showcasing your skills without overwhelming your readers. Start your journey to becoming a recognized expert today!

Wed, Dec 27, 2023

Day 4

Refresh Your Author Brand for 2024

Is your author brand ready for the new year? Discover why now is the ideal time to update your brand’s messaging. Tap to watch and transform your author journey.

Thu, Dec 28, 2023

Day 3

Persistence Pays Off

Embrace the journey of writing and marketing your book with the understanding that persistence pays off. Here are 5 reasons why.

Fri, Dec 29, 2023

Day 2

Define Success and Embrace Your Journey

Remember: Success is not just about bestseller lists or viral fame. It’s about the lives you touch, the knowledge you share & the legacy you create.

Sat, Dec 30, 2023

Day 1

Turn Your Ideas Into Action

Every great accomplishment starts with an idea. Your journey begins now. Step by step, turn your dreams into goals. Your goals into plans. Your plans into actions.

Sun, Dec 31, 2023

QuickStart Guide to Writing Your Authority Building Short Book

Unlock Your Path to Authority, Influence, and Thought Leadership

Are you ready to become the go-to expert in your field, attract a loyal following, and establish yourself as a thought leader? Get ready to begin your transformational journey to being seen as an expert in your field.

 

Download your copy of the QuickStart Guide to Writing an Authority Building Short Book today!

Copyright © 2024 The Author Switch & Carma Spence. All Rights Reserved.
>